Marketing

An overview of campaign activity across email, SMS and WhatsApp for a date range you choose, with each figure compared against the preceding period and any problems raised as alerts.

Request and track SMS activation for your company, and see a readiness checklist of everything a message needs before it can be sent.

Create and manage SMS campaigns, send a single message, and see at a glance whether activation, wallet balance or a shared provider fault is blocking sends.

Every SMS this company has sent, not just campaign messages, with counts that follow your filters and a breakdown of why messages failed.

Record your DLT registration details - the registered entity, account type, registration and reference identifiers, and the registration and expiry dates.

The approved sender headers your SMS goes out under, with their DLT identifier, communication type, status, what the operator currently thinks of them, and their validity.

The DLT-approved message templates you may send, each with its template identifier, header, communication type, content and status. A sample authorisation letter can be downloaded here.

Record the chain identifiers that link your registered entity to its telemarketer, with the chain, PE and TM identifiers, status and activation date.

The delivery providers your campaigns send through, grouped by channel, with their rate and daily limits, which is the default, and a connection test.

Create and manage email marketing campaigns, with counts for drafts, scheduled and sent campaigns alongside totals for emails sent, opened and clicked.

A record of the emails this company has sent, with counts for total, handed to the mailer, still queued and metered cost. It reports what was sent, not what was delivered.

The reusable email templates your campaigns draw on, with counts by channel, filters for status, and the ability to create, edit and review version history.

The delivery providers your campaigns send through, grouped by channel, with their rate and daily limits, which is the default, and a connection test.

Create and manage WhatsApp campaigns, send a test message, and track campaigns, messages sent, delivery rate against attempted recipients, and read rate.

Every WhatsApp message logged for this company as a cumulative funnel - total, sent, delivered, read - plus replies, with a chat view that groups the same messages by person.

The WhatsApp templates available to your campaigns, with the option to import what the provider already holds and, where supported, browse the provider own template library.

The delivery providers your campaigns send through, grouped by channel, with their rate and daily limits, which is the default, and a connection test.

The contact lists campaigns are sent to, static or dynamic, with totals for lists and contacts and a breakdown of how many lists are of each kind.

Group contacts dynamically by their attributes using rules, with an estimated contact count per segment and when that estimate was last calculated.

The addresses and numbers that must not be contacted, with the reason each was suppressed - unsubscribed, bounced, complained or added manually - and the channel it applies to.

The consent position across your channels - opt-ins, opt-outs, the net active audience and how many contacts are suppressed - with a per-channel breakdown and the full consent log.