A Kuala Lumpur-based fashion e-commerce brand selling on Shopee, Lazada, and their own website unified all sales channels into a single financial system — turning marketplace chaos into a profitable, scalable operation.
StyleHub Fashion is a fast-growing e-commerce brand based in Kuala Lumpur, Malaysia, specializing in affordable contemporary fashion for young professionals. The brand sells through 4 channels: Shopee Malaysia, Lazada, TikTok Shop, and their own D2C website.
Processing 15,000+ orders per month across multiple platforms with different commission structures, payout schedules, and return policies — financial reconciliation was a daily battle for their small team of 25 employees.
Each marketplace (Shopee, Lazada, TikTok Shop) had different commission rates, shipping deductions, and payout cycles. Reconciliation took 3 full days per platform per month.
Returns and refunds were tracked in separate spreadsheets per channel. The actual profit per order was unknown.
Inventory was managed in 3 different seller dashboards. Overselling happened weekly — damaging customer ratings.
SST (Sales and Service Tax) compliance was manual. With different tax treatments per channel and product category, filing was error-prone.
Cash flow was unpredictable. Marketplace payouts arrived at different times, and the team couldn't forecast weekly cash position.
StyleHub connected all 4 sales channels to Laabam.One in just 10 days. The system auto-imports orders, calculates true profitability, and handles tax compliance.
Orders from Shopee, Lazada, TikTok Shop, and D2C website auto-sync into one dashboard. Per-channel revenue, commission, and net profit visible in real-time.
Automatic matching of marketplace payouts against orders. Commission deductions, shipping credits, and penalty charges reconciled daily — not monthly.
Per-order profitability after marketplace commissions, shipping, returns, ads spend, and packaging costs. Product-level margin analysis across all channels.
Single inventory pool synced across all 4 channels. Low-stock alerts, auto-reorder, and channel-specific buffer stock to prevent overselling.
Automated Sales and Service Tax calculations per channel. SST-02 return preparation with proper classification of taxable and exempt sales.
Revenue grew 200% year-over-year as the team could confidently scale ad spend knowing true per-product margins across every channel.
Marketplace reconciliation reduced from 12 days/month (3 per platform) to 2 hours total with automated payout matching.
Zero overselling incidents since launching unified inventory — previously happening 3–5 times per week.
Discovered that 15% of products were unprofitable after true cost analysis. Discontinuing these improved overall margin by 8%.
SST filing reduced from 2 days to 30 minutes. Automated classification eliminated manual errors.
“We thought we were profitable on every product. Laabam.One showed us that 15% of our SKUs were actually losing money after marketplace commissions and returns. That one insight changed our entire product strategy and doubled our margins.”
Aisha RahmanFounder & CEO, StyleHub Fashion
Connect all your marketplaces, know your true margins, and scale with confidence.