CosmeticsPersonal Care

GST on Cosmetics & Personal Care — 18% Standard, 28% Perfumes, Nil Sindoor

Complete GST guide for cosmetics & personal care: skincare 18%, haircare 18%, perfumes & deodorants 28%, makeup 18%, sindoor/kumkum Nil, soap 18%, oral care 18%, sanitary pads Nil, salon services 18%, Ayurvedic vs cosmetic classification (12% vs 18%), and imported beauty products.

18%

Skincare Products

18%

Haircare Products

28%

Perfumes & Deodorants

18%

Makeup & Color Cosmetics

18%

Shampoo

18%

Soap & Bath Products

Nil

Kumkum / Bindi / Sindoor

5%

Henna (Mehendi) Powder

Cosmetics & Personal Care — GST Framework

Skincare & Face Products — 18% GST

SKINCARE PRODUCTS — 18% (Chapter 33): Face cream/moisturizer: 18% (HSN 3304). Sunscreen lotion: 18%. Face wash/cleanser: 18%. Anti-aging serum: 18%. Face masks (sheet masks, peel-off): 18%. Toner/micellar water: 18%. Lip balm: 18%. Under-eye cream: 18%. Acne treatment cream (OTC cosmetic): 18%. Night cream: 18%. BB cream/CC cream: 18%. Foundation (liquid/powder): 18%. Concealer: 18%. Face primer: 18%. AYURVEDIC/HERBAL SKINCARE: If classified as 'cosmetic' (Chapter 33): 18%. If classified as 'Ayurvedic medicine' (Chapter 30): 12%. KEY DISTINCTION: If product has drug license (from AYUSH ministry) AND is primarily for treatment: 12%. If product is for beautification/cosmetic purpose: 18% (even if herbal). EXAMPLES: Patanjali Aloe Vera Gel (cosmetic purpose): 18%. Himalaya Neem Face Wash (cosmetic): 18%. But: Himalaya Liv.52 (drug license — medicinal): 12%. Forest Essentials (luxury Ayurvedic cosmetic): 18%. Biotique (cosmetic classification): 18%. Kama Ayurveda (cosmetic): 18%. ANTI-DANDRUFF SHAMPOO: If primarily cosmetic (beautification): 18%. If has drug license (medicated — ketoconazole-based): 12%. Practical: most commercial anti-dandruff shampoos (Head & Shoulders, Dove): 18%. Prescription scalp treatments: 12%. PREMIUM/LUXURY SKINCARE: La Mer, Estée Lauder, SK-II: 18% (same as budget brands). No luxury surcharge in GST (unlike old luxury tax regime). Both ₹50 face cream and ₹50,000 face cream: same 18%.

Haircare & Styling — 18% GST

HAIRCARE PRODUCTS — 18%: Shampoo (all types): 18% (HSN 3305). Conditioner: 18%. Hair oil: 18% (coconut oil for hair: 5% if edible-grade, 18% if cosmetic-grade). Hair serum: 18%. Hair gel/wax/pomade: 18%. Hair spray: 18%. Hair color/dye: 18%. Henna powder (natural, unbranded): 5% (HSN 1211). Henna paste/cone (cosmetic product): 18% (reclassified as preparation). Hair removal cream (Veet, Nair): 18%. Hair straightening/keratin products: 18%. Dry shampoo: 18%. Leave-in conditioner: 18%. Anti-hair fall serum: 18%. COCONUT OIL CONTROVERSY: Coconut oil in SMALL PACKS (≤1 liter, for hair application): 18% (classified as 'hair oil' — cosmetic). Coconut oil in LARGE PACKS (for cooking): 5% (edible oil). Same product, different classification based on PACKAGING and INTENDED USE. AAR rulings have gone both ways — major litigation area. Parachute Coconut Oil (Marico): company argues 5% (edible), department argues 18% (hair oil). Current position: if marketed as 'hair oil' on label → 18%. If marketed as 'edible coconut oil' → 5%. HAIR SALON vs RETAIL: Shampoo/conditioner sold in retail (bottle): 18%. Same product used in salon (as part of service): salon service at 18% (composite supply). Salon cannot separately charge: product 18% + service 18%. It's one composite service: haircut/treatment including products = 18%.

Perfumes, Deodorants & Fragrances — 28% GST

PERFUMES — 28% (HIGHEST SLAB): Perfume/Eau de Parfum: 28% (HSN 3303). Eau de Toilette: 28%. Body mist: 28%. Cologne: 28%. Attar (traditional perfume): 28%. Agarbatti (incense sticks): 5% (NOT classified as perfume — religious/traditional use). Dhoop/Sambrani: 5%. DEODORANTS — 28%: Deodorant spray: 28%. Roll-on deodorant: 28%. Deodorant stick: 28%. Body spray (Fogg, Wild Stone, Engage): 28%. WHY 28%? Perfumes/deodorants classified as 'luxury/demerit' goods. Pre-GST: attracted 20-22% excise + 12.5% VAT + cess = ~32-35%. GST rationalized to 28% (still highest non-cess category). INDUSTRY IMPACT: India's fragrance market: ₹12,000+ crore. Major players: HUL (Axe, Dove), ITC (Engage, Fiama), Godrej (Cinthol). Premium: Forest Essentials, Nishane, international brands. All at 28% — no differentiation between ₹99 body spray and ₹25,000 French perfume. ROOM FRESHENERS: Air freshener spray: 28%. Air freshener gel/liquid: 28%. Car perfume/freshener: 28%. Essential oil diffuser (aromatherapy): 18% (if classified as therapeutic — Chapter 33.01). Essential oils (lavender, eucalyptus — pure): 18% (HSN 3301). Essential oil blends (for fragrance): 28% (if classified as perfumery). AFTERSHAVE: Aftershave lotion: 28% (classified with perfumes/fragrances). Aftershave balm (moisturizing): 18% (if classified as skincare, not fragrance). PRACTICAL ISSUE: Many products blur the line between perfume (28%) and skincare (18%). Body lotion WITH fragrance: 18% (primary purpose = skincare). Scented body mist: 28% (primary purpose = fragrance). Companies often classify products as 'skincare' to avoid 28% — subject to department challenge.

Makeup & Color Cosmetics — 18% GST

COLOR COSMETICS — 18%: Lipstick: 18% (HSN 3304). Lip gloss: 18%. Mascara: 18%. Eyeliner: 18%. Kajal/kohl: 18%. Eye shadow: 18%. Blush/rouge: 18%. Compact powder: 18%. Loose powder: 18%. Nail polish/enamel: 18%. Nail polish remover: 18%. Makeup remover: 18%. Setting spray: 18%. Highlighter: 18%. Bronzer: 18%. Contour kit: 18%. False eyelashes: 18%. Makeup brushes/tools: 18% (if cosmetic accessory) or 12% (if classified as brushware — HSN 9603). Beauty blender/sponge: 18%. SINDOOR/KUMKUM/BINDI — NIL (0%): Sindoor (vermilion): NIL (specific exemption — traditional/religious). Kumkum: NIL. Bindi (plain, non-decorative): NIL. Alta/Mahavar (foot decoration): NIL. WHY EXEMPT: Considered essential/religious item for married Hindu women. Political sensitivity: taxing sindoor would cause backlash. Continued from pre-GST exemption. BUT: Decorative/fancy bindis with embellishments: 18% (classified as 'imitation jewellery'). Sindoor in premium cosmetic packaging (marketed as lip/cheek tint): 18% (cosmetic). Plain traditional sindoor (loose or basic tube): NIL. MAJOR COMPANIES: Lakmé (HUL): 18% on all color cosmetics. MAC, Maybelline (L'Oréal): 18%. Colorbar: 18%. SUGAR Cosmetics: 18%. Nykaa's own brand: 18%. Faces Canada: 18%. Swiss Beauty: 18%. ITC POSITION FOR COSMETIC COMPANIES: Output: 18% (most products) or 28% (perfumes/deos). Input ITC: raw materials (chemicals, pigments): 18% — FULL ITC. Packaging (bottles, tubes, cartons): 18% — FULL ITC. Advertising (celebrity endorsements, media): 18% — FULL ITC. ITC credit chain works smoothly: 18% in → 18% out = no cascading.

Soap, Bath & Oral Care — 18% GST

BATH SOAP — 18%: Toilet soap (bathing bar): 18% (HSN 3401). Liquid body wash: 18%. Handwash (liquid soap): 18%. Antibacterial soap: 18%. Baby soap: 18%. Herbal/Ayurvedic soap: 18% (if cosmetic) or 12% (if Ayurvedic drug). Laundry soap / detergent bar: 18%. Detergent powder: 18%. Liquid detergent: 18%. Washing powder: 18%. DISTINCTION — SOAP vs SOAP NOODLES: Soap noodles (raw material for soap manufacturing): 18% (HSN 3401.20). Finished toilet soap: 18% (HSN 3401.11). Laundry soap: 18% (HSN 3401.19). ORAL CARE — 18%: Toothpaste: 18% (HSN 3306). Toothbrush: 18%. Mouthwash: 18%. Dental floss: 18%. Toothpowder (dant manjan): 18%. Tongue cleaner: 18% or 12% (if stainless steel — metal article). Electric toothbrush: 18%. Denture cream/fixative: 18%. Teeth whitening strips: 18%. ORAL CARE vs PHARMA: Chlorhexidine mouthwash (prescription): 12% (pharmaceutical). Sensodyne (OTC but classified as oral care/cosmetic): 18%. Orajel (dental pain — drug): 12%. Colgate/Pepsodent/Close-Up: 18%. BABY CARE PRODUCTS — 18%: Baby lotion: 18%. Baby powder: 18%. Baby shampoo: 18%. Baby oil: 18%. Diaper rash cream: 18%. Baby wipes: 18%. Diapers (baby): 12% (specific concession — essential item). Adult diapers: 12% (same concession). FEMININE HYGIENE: Sanitary napkins: NIL (0%) — exempted since July 2018 (earlier 12%). Tampons: NIL. Menstrual cups: NIL. Panty liners: NIL. This exemption was a major political win — huge public demand led to GST Council removing tax entirely.

Salon & Beauty Services — 18% GST

BEAUTY SALON/PARLOUR SERVICES — 18%: Haircut: 18%. Hair coloring: 18%. Hair spa/treatment: 18%. Facial: 18%. Manicure/pedicure: 18%. Waxing: 18%. Threading: 18%. Makeup application (bridal, party): 18%. Mehendi application: 18%. Head massage: 18%. Body massage (in salon): 18%. ALL salon services: uniformly 18% (SAC 9997). NO COMPOSITION FOR SALONS: Salons CANNOT opt for composition scheme (service providers with turnover > ₹50 lakh must register under regular). Small salons (turnover < ₹20 lakh): exempt from GST registration. Salons between ₹20-50 lakh: can opt for composition at 6% (CGST 3% + SGST 3%) — but CANNOT claim ITC. Salons above ₹50 lakh: mandatory 18% (can claim ITC on products, rent, etc.). SPA & WELLNESS — 18%: Spa treatments: 18%. Ayurvedic massage/therapy: 18% (if in spa/wellness center). Aromatherapy: 18%. Body scrub/wrap: 18%. Sauna/steam: 18%. Jacuzzi: 18%. IF IN HOSPITAL/CLINIC (therapeutic purpose + doctor prescription): 5% or exempt. Beauty/wellness in 5-star hotel: 18% (no separate rate for hotel spa). GYM & FITNESS — 18%: Gym membership: 18%. Yoga classes: 18% (if commercial). Personal training: 18%. Swimming pool membership: 18%. Aerobics/Zumba classes: 18%. CrossFit box: 18%. ITC FOR SALON OWNERS: Products consumed in service (shampoo, cream, wax strips): 18% ITC available. Equipment (chairs, dryers, steamers): 18% ITC available. Rent (commercial property): 18% ITC available. Electricity: no GST (outside GST). Staff salary: no GST. Tip/gratuity: not taxable (voluntary payment). NET EFFECT: Salon charging ₹1,000 for service: collects ₹180 GST. ITC on products/rent: might recover ₹30-50. Net GST outflow: ₹130-150. Effective tax incidence: ~13-15% (less than headline 18% due to ITC).

Cosmetics & Personal Care — GST Rate Table

ItemHSN / SACGST RateNotes
Face cream / Moisturizer / Sunscreen330418%All skincare products
Shampoo / Conditioner / Hair oil330518%All haircare products
Perfume / Eau de Parfum / Cologne330328%Highest slab — luxury/demerit
Deodorant / Body spray330728%Includes roll-on, stick, spray
Lipstick / Kajal / Mascara / Nail polish330418%All color cosmetics
Sindoor / Kumkum / Bindi (plain)3304NilTraditional/religious exemption
Toilet soap / Handwash / Body wash340118%Bath and cleaning products
Toothpaste / Mouthwash / Toothbrush330618%All oral care
Henna powder (natural mehendi)12115%Unprocessed, natural form
Sanitary napkins / Tampons9619NilExempted since July 2018
Baby diapers / Adult diapers961912%Concessional rate
Salon/Spa/Beauty services999718%All beauty services

Frequently Asked Questions

Why are perfumes and deodorants taxed at 28% while lipstick and face cream are only 18%?
GST CLASSIFICATION LOGIC — WHY 28% FOR PERFUMES: The GST Council placed perfumes and deodorants in the 28% slab based on the 'demerit/luxury' principle. Pre-GST, perfumes attracted: Excise duty 12.5% + Additional excise (for some states) + VAT 12.5-14.5% + luxury tax (in some states) = effective 30-35%. When GST was introduced in July 2017, items that were previously taxed at 28%+ were placed in the 28% slab. Perfumes and deodorants were considered 'non-essential luxury' items. HOWEVER: Lipstick, face cream, and other cosmetics were placed at 18% because they were taxed at ~25-27% pre-GST. The distinction is somewhat arbitrary — the GST Council simply mapped pre-GST rates to the closest GST slab. INDUSTRY ARGUMENT FOR REDUCTION: The Indian fragrance industry has consistently argued for reduction to 18% because: (1) Deodorants are used by middle-class consumers (not 'luxury'). (2) Personal hygiene product — body odor prevention. (3) ₹99 Fogg spray is in same slab as ₹20,000 Chanel perfume. (4) High tax encourages grey market/smuggling of premium fragrances. (5) Countries like UAE (5% VAT), Singapore (9% GST) tax perfumes much lower. GST COUNCIL RESPONSE: Multiple representations made (2018, 2019, 2021) — no change yet. Revenue consideration: perfume/deo is ₹12,000 crore market → ₹3,360 crore GST at 28%. Reducing to 18% = revenue loss of ₹1,200 crore. Political priority is lower (not 'essential' like sanitary pads or food).
How is Ayurvedic/herbal cosmetics classified — 12% as medicine or 18% as cosmetic?
AYURVEDIC COSMETICS — THE 12% vs 18% BATTLE: THIS IS ONE OF THE BIGGEST GST CLASSIFICATION DISPUTES IN INDIA. THE LEGAL FRAMEWORK: Chapter 30 (Pharmaceutical products): 12% GST. Includes: Ayurvedic, Unani, Siddha, Homeopathic preparations. Condition: must be 'medicament' — primarily for therapeutic/prophylactic use. Chapter 33 (Cosmetic/toilet preparations): 18% GST. Includes: products for beautification, cleansing, fragrance. Even if containing herbal/natural ingredients. THE TEST — HOW TO CLASSIFY: (1) DRUG LICENSE: If product has license under Drugs & Cosmetics Act, 1940 — Schedule E(1) (Ayurvedic Proprietary Medicine): STRONG indicator of Chapter 30 (12%). If product has cosmetic license: Chapter 33 (18%). (2) PRIMARY PURPOSE: Is the product primarily for TREATMENT of a condition? → 12%. Is it primarily for BEAUTIFICATION/COSMETIC use? → 18%. (3) MARKETING & LABELING: How is the product marketed to consumers? 'Cures acne' / 'Treats hair fall' / 'Heals skin disease' → medicinal (12%). 'For glowing skin' / 'Adds shine to hair' / 'Daily care' → cosmetic (18%). FAMOUS CASES: PATANJALI: Patanjali Dant Kanti (toothpaste — Ayurvedic medicine license): Company claimed 12%. Department said: it's toothpaste (Chapter 33) → 18%. RESULT: Mostly classified at 18% (AAR rulings against Patanjali). HIMALAYA: Himalaya Neem Face Wash: 18% (cosmetic purpose — cleansing). Himalaya Pilex Ointment: 12% (drug — therapeutic). Himalaya Protein Shampoo: 18% (haircare cosmetic). DABUR: Dabur Lal Tail (baby massage oil — Ayurvedic medicine): 12%. Dabur Amla Hair Oil: 18% (cosmetic — no drug claim). Dabur Red Paste (toothpaste with drug license): disputed — some AARs say 12%, others 18%. SAFE POSITION: If product has DRUG LICENSE + makes THERAPEUTIC CLAIMS + primary purpose is TREATMENT → argue 12%. If product is marketed for daily beauty/hygiene with herbal ingredients → 18% (safer position). Many companies maintain dual classification: some SKUs at 12% (medicinal), others at 18% (cosmetic).
I run a salon — should I register for GST and can I claim ITC on products I use?
SALON GST REGISTRATION & ITC — PRACTICAL GUIDE: REGISTRATION THRESHOLD: Turnover < ₹20 lakh (₹10 lakh in special category states): NO registration required. Not liable to pay GST. Can still voluntarily register (beneficial if B2B clients want ITC). Turnover ₹20-50 lakh: MUST register. Can choose: Regular scheme (18% with ITC) OR Composition scheme (6% without ITC). Turnover > ₹50 lakh: MUST register under REGULAR scheme. Must charge 18%. Must file monthly/quarterly returns (GSTR-1, GSTR-3B). COMPOSITION vs REGULAR: COMPOSITION (6% — available for service providers up to ₹50 lakh): Pay 6% on turnover (3% CGST + 3% SGST). CANNOT claim any ITC. CANNOT issue tax invoice (no ITC for client). File quarterly return (CMP-08). Simpler compliance. REGULAR (18%): Charge 18% on services. CAN claim ITC on all business inputs. CAN issue tax invoice. File monthly/quarterly GSTR-1 + GSTR-3B. More complex but better for tax efficiency. WHICH IS BETTER? Depends on your input costs: If monthly revenue: ₹3,00,000. Under Composition: Pay 6% = ₹18,000 GST. No ITC recovery. Under Regular: Collect 18% = ₹54,000 GST. ITC on inputs: Products (shampoo, cream, wax): ₹50,000 purchase × 18% = ₹9,000 ITC. Rent: ₹30,000 × 18% = ₹5,400 ITC. Equipment/tools: ₹10,000 × 18% = ₹1,800 ITC. Total ITC: ₹16,200. Net GST payable: ₹54,000 - ₹16,200 = ₹37,800. CONCLUSION: Composition (₹18,000) is CHEAPER than Regular (₹37,800) for most small salons. Regular is better only if: (a) You have very high input costs (luxury salon with expensive products). (b) Your clients are corporate (they want ITC on your invoices). (c) You're planning to expand (ITC on fitout, equipment, interior). WHAT ITC CAN SALON CLAIM (Regular scheme): ✅ Products consumed in service: shampoo, conditioner, cream, wax, hair color. ✅ Disposables: cotton, tissues, gloves, aprons. ✅ Equipment: chairs, dryers, steamers, autoclaves. ✅ Furniture & interiors: reception desk, mirrors, cabinets (capital goods). ✅ Rent: commercial rent on salon premises. ✅ Professional services: accounting, legal fees. ✅ Software: booking/POS software subscription. ❌ CANNOT CLAIM: Food/beverages (tea/coffee for clients): blocked under Section 17(5). Personal expenses of owner. Construction of building (blocked credit). Motor vehicle (unless transport is business).
What's the GST on natural/organic cosmetics and imported beauty products?
NATURAL/ORGANIC COSMETICS — SAME 18% GST: CRITICAL POINT: There is NO reduced GST rate for 'organic' or 'natural' cosmetics. Whether the product uses: Synthetic chemicals (parabens, SLS, etc.): 18%. 100% natural/organic ingredients: 18%. Vegan/cruelty-free: 18%. Ayurvedic herbs: 18% (unless classified as medicine at 12%). THE GST DOES NOT DISTINGUISH between natural and synthetic cosmetics. Classification is based on PRODUCT FUNCTION, not ingredients. ORGANIC RAW MATERIALS (for manufacturers): Organic essential oils (lavender, tea tree): 18% (HSN 3301). Organic carrier oils (jojoba, argan): 18% if cosmetic; 5% if edible-grade. Organic beeswax: 18%. Organic shea butter: 18% (cosmetic) or 15% customs + 18% if imported. Organic aloe vera extract: 18%. Organic turmeric extract (for cosmetics): 18%; for food: 5%. IMPORTED BEAUTY PRODUCTS — GST + CUSTOMS: Import duty structure: Basic Customs Duty (BCD): 10-20% (depending on product). Social Welfare Surcharge: 10% on BCD. IGST: 18% or 28% (on assessable value + BCD). EXAMPLE — Importing MAC lipstick: CIF value: ₹1,000. BCD (20%): ₹200. SWS (10% of BCD): ₹20. Assessable value for IGST: ₹1,000 + ₹200 + ₹20 = ₹1,220. IGST (18%): ₹219.60. Total landed cost: ₹1,000 + ₹200 + ₹20 + ₹219.60 = ₹1,439.60. Effective duty: ~44% on imported cosmetics. This is why imported cosmetics are EXPENSIVE in India. PERFUME IMPORT (28% IGST): CIF value: ₹5,000 (Chanel No. 5). BCD (20%): ₹1,000. SWS: ₹100. IGST (28%): ₹1,708. Total: ₹7,808. Effective: ~56% duty on imported perfumes. GREY MARKET ISSUE: High effective taxation (44-56%) encourages: Smuggling (airports, borders). Fake/counterfeit products. 'Personal use' imports (duty-free ₹50,000 allowance from abroad). Online purchases from foreign websites (often evade customs). GST COUNCIL AWARENESS: Revenue department knows this drives grey market. But: cosmetics revenue is significant — lowering rates means less collection. Political will to reduce: LOW (cosmetics seen as 'luxury' — not essential). E-COMMERCE IMPORT (cross-border): Nykaa, Amazon importing directly: full duty + IGST. Gifts/personal imports < ₹5,000: exempt from customs. Above ₹5,000: full duty applicable. 'Social commerce' (buying abroad, reselling in India): technically smuggling if no import duty paid.

Cosmetics & Personal Care GST — Classification, Compliance & ITC Management

Laabam.One handles cosmetics & personal care GST: product classification (18% cosmetic vs 12% Ayurvedic medicine vs 28% perfume), HSN code mapping, salon billing compliance, ITC optimization, import duty calculation, and multi-rate inventory management for beauty brands.

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