Bulk SMS API · Pricing

Bulk SMS API Pricing

Simple, transparent per-SMS rates on one Laabam plan that also covers WhatsApp. Pay only for what you send, from a wallet you top up as you go.

Promotional SMS

₹0.20/ SMS

Offers, campaigns & promotions

Transactional SMS

₹0.25/ SMS

OTP, alerts & order updates

GST and applicable statutory charges apply. Rates may be revised with telecom/regulatory changes.

Laabam Messaging Platform

₹500/ month

or ₹4,800 / year — save 20% (₹400/mo)

Your subscription includes:

  • One subscription covers both SMS and WhatsApp — no extra fee
  • Approved sender IDs and DLT templates
  • Send SMS via dashboard or the Laabam API
  • Delivery tracking where available from the operator
  • Wallet-based credits — recharge from ₹10
  • Free DLT registration assistance
Minimum wallet recharge

₹10

Get started

No separate SMS subscription — the same plan also powers your WhatsApp Business API.

DLT registration guide

Sender ID, template approval and compliance — step by step.

SMS API docs

Endpoints, DLT fields and delivery reports for developers.

Start sending SMS today

Register on Laabam.app and our team helps you with DLT, Sender ID and template approval — free.

Get started